Brief

EU higher education fairs are a key part of international academic cooperation, connecting students, researchers and institutions to embark on a journey of global knowledge exchange. The"ASEAN-EU Higher Education Fair 2022" aimed to be a transformative project, providing for a more direct interaction for all participants and presenters, and highlighting the importance of a region-to-region cooperation.

Solution

Under the EU's Public Diplomacy Programme “EUPOP”, we researched and defined the best digital platforms and social media outreach to design and host an online event for thousands of participants. It required applying Standards of Procedure and providing pre and post real-time content and tech support to ensure for multiple webinars to take place at the same time.

Outcome

The impact reverberates globally, with over 3,000 participants virtually connecting to 120+ higher education institutions. 874 participants met face-to face with university reps, education agencies, and scholarship providers. The event’s platform was designed to cater for a wide array of experiences, evidencing the allure of academic exchanges and study abroad programs in Europe, and spotlighting EU flagship initiatives such as SHARE and Erasmus+. The project facilitated a dynamic exploration of EU academia, research, and technology for ASEAN students.